Go Play Golf: Protecting a Mission-Critical Platform Move

Cody LandefeldAugust 13, 20261 min read

A carefully planned platform transition protected gift card purchases across 30,000 retail locations.

The challenge

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Co-founder and partner at Mode Effect a WooCommerce Pro Partner. Nearly 20 years of WordPress and WooCommerce experience.

A stronger e-commerce platform, better measurement, more effective paid acquisition, and an integrated digital marketing strategy helped Cloud…

Migration planning protected a critical organic ranking while the ecommerce platform changed underneath it.

Technical SEO and content improvements created durable visibility for a multi-location music retailer.