There’s a particular kind of meeting that every marketing leader eventually finds themselves in. Sales are down. Paid media looks worse than it did a few months ago. Someone has Google Ads open. Someone else is looking at GA4. The ecommerce platform is showing another number entirely. And eventually the conversation turns toward the person […]
You think you know what your team has access to. But in the age of AI, the question isn’t just what your employees can do—it’s what AI is capable of doing on their behalf, without anyone even realizing it. For a lot of small and mid-sized e-commerce businesses, AI adoption isn’t happening through a formal, […]
We recently had a client experience a security vulnerability that ended up costing more than $10,000 in remediation. That’s $10,000 spent getting back to where they were before the problem happened. It doesn’t include the internal time spent dealing with it, the projects that got pushed aside while everyone focused on the problem, or the […]
A stronger e-commerce platform, better measurement, more effective paid acquisition, and an integrated digital marketing strategy helped Cloud Free achieve a record sales month—including 44% month-over-month net sales growth and 43% growth in orders. For Cloud Free, growth wasn’t simply a matter of sending more visitors to its website. It required bringing the technical and […]
A carefully planned platform transition protected gift card purchases across 30,000 retail locations.
Technical SEO and content improvements created durable visibility for a multi-location music retailer.
Migration planning protected a critical organic ranking while the ecommerce platform changed underneath it.
A practical framework for evaluating Shopify, Shopify Plus, and WooCommerce through the lenses of operational fit, total cost of ownership, and responsibility. For years, Shopify has deservedly earned its reputation as one of the easiest ecommerce platforms on which to launch and scale. If you are starting an online business, there is a good chance […]
For most companies, surviving a decade is an accomplishment. For Southwest Wheel, longevity has always been part of the story. Founded in 1918, Southwest Wheel has spent more than a century serving customers in the trailer parts industry. Over those 107 years, the company has evolved from manufacturing products in-house to becoming one of the […]
Mode Effect helped the Austin-based music retailer move to Shopify, improve product discovery, reduce checkout friction, and build a website their customers, staff, and leadership team could trust. When a customer is ready to buy, your website should make the next step easier. For Strait Music, that was becoming the problem. The team could see […]
