Tactics that move your store forward.

This post was originally posted at WooCommerce.com as a 5-part boot camp series for store owners considering using WooCommerce. If you are starting from scratch, head to WooCommerce.com/start to get a basic site in place. If you already have a self-hosted WordPress site or a WordPress.com site with a Business plan, head to the Plugins section of your […]

E-commerce has been incredibly successful for retail or business to consumer (B2C) sales. Online holiday shopping continued to grow last year, hitting an all-time high of $108 billion according to CNBC, nearly 15% higher than 2016 statistics. Outside the holidays, more people than ever continue to shop online for everything from clothing to groceries. Forty-three […]

We spend too much time as store owners using multiple tools with our marketing efforts — jumping from one platform to another. So slow down. Focus and figure out the source of your time-suck and let your website automation do the work for you.   Do any of these tasks sound familiar – and have […]

Here at Mode Effect, we get a lot of inquiries from eCommerce site owners who have outgrown the one-size-fits-all platform they entered early in their online commerce ventures.   These folks have often outgrown their first platform and want their websites to help them compete more effectively in the virtual marketplace. They want to offer […]

Most e-commerce businesses already have the data they need to grow. The problem isn’t access—it’s knowing what to track, what matters, and how to act on it. In 2026, the fastest-growing ecommerce brands are not the ones with the most traffic—they’re the ones using data to make better decisions, faster. This guide breaks down exactly […]

Being a good custodian of your customers’ data is a basic part of running any successful online storefront. Unfortunately, the holidays are a particularly risky time of year for eCommerce security. With all the credit and debit card numbers traveling to and fro, hackers have a smorgasbord of opportunities for data theft. Large retailers like Neiman […]

If you think you don’t need to worry about security because your eCommerce site is a small one, you should know that most hackers don’t think about size. It’s true that the most ambitious hackers go after larger sites like eBay, Target or Yahoo!, all of which have experienced customer database breaches in recent years. […]

WordPress is the most popular website software in the world, so it’s easy to think superior WordPress performance is a given. How we wish this was true! It takes some effort to reach a level of WordPress performance optimization that has an impact. This requires skills many business owners don’t have and guess who they […]

Mode Effect, an Arizona-based WordPress, and WooCommerce development firm have recently joined forces with John Morrison, who has come on board with the company as a partner. Morrison is a veteran in the eCommerce industry who has worked on innovative eCommerce strategies for large billion dollar companies such as H&R Block, Wallis Oil Co., and […]

The WooCommerce plugin is fast becoming one of WordPress’ most popular tools. It powers 2.3 million online stores according to the Internet analytics firm BuiltWith. WooCommerce has its own ecosystem supported by eCommerce plugins (called extensions) that go beyond its own tools to provide additional support for functions like checkout, payment, shipping, and marketing to […]

WooCommerce is used on about 30 percent of all eCommerce sites and has consistently been a leading choice for online stores in the past few years. Its features are so extensive it’s taken on a life and ecosystem of its own apart from its WordPress ancestry. So it isn’t surprising that we are often asked […]